In times of crisis, companies must rethink their strategy in order to be able to keep their heads above water and continue their growth against a lack of customers and website traffic. So for the most part, this is not a time to “take advantage” of the situation and use…

In today’s economy, big and small businesses are seeking every opportunity to win sales through competitive advantages. But there are some simple things that sales teams can do to give them a truly unfair advantage. It comes down to a mix of simple activities practiced with unwavering discipline and moments…

First, let’s define what UTM stands for. Urchin Tracking Module UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your…

Marketing automation refers to the software that allows you to automate activities and operationalize communications with the goal of managing the repetitive and time-consuming tasks. Once you have decided that you need to take full advantage of the digital opportunity for driving leads and sales, the next step becomes obvious…

Smart salespeople know that email prospecting is still one of the most effective ways to get in front of your prospects. We are going to share some templates and strategies that will have a positive impact on your business. There is a lot of research that shows you what…

How to use your content to build your funnel and land high-quality leads that convert The question to pose for this blog is, quality or quantity? I am going to say both! Why does one have to come at a cost to the other. Content doesn’t just have to be a blog. Content comes through many channels and can be short and sweet or in…

The short answer: Every two to three years. The right answer: Until it is producing the results your business needs! Top 5 Reasons to Redesign Your Website 1. Outdated — As the old saying goes, “time catches up to us all eventually”. Just like everything else in life, people tend to adapt to new styles and trends…

Now that you have decided on starting your own business, you will have to determine what business structure or form of organization suits your needs. The structure of your business will depend on whether you want to run your business yourself or with a partner or associates. Of the…

Are you dealing with sleeping issues? Do you ever wonder why you fall asleep right away only to wake up in the middle of the night and rarely fall back asleep? There are lots of reasons that sleep seems to escape us, it may actually have more to do with…